What's next in design

The world of design has gone through a monumental shift in the last decade, which has ripped the industry wide open.

Ten years ago, the vast majority of designers were working in Adobe Photoshop. It's a clunky photo editing tool that reigned over the market. No collaboration. No cloud.

In that span of time, the market is now populated by a handful of major players who stepped up alongside the behemoth, including InVision, Sketch, Figma, and Canva.

Sketch launched in 2010, offering the first truly viable alternative to Photoshop. It was made for design, not photo-editing, with a specific focus on UI and UX design. This just as the app craze was coming to a head.

A year later, InVision launched into the mix. Rather than focus on the tools designers use, they focused on the evolution of the organization. With designers consolidating from many specialties to more overarching positions like product and user experience designers, and with the screen becoming more important to every company, InVision filled the gap of collaboration across departments and key stakeholders, with a focus on prototypes.

If designs could look and feel like the real thing, without the resources spent by engineering, to allow for executives, product leads, and others to weigh in, the time it takes to bring a product to market can go way down.

In 2012 came Canva. The product focused primarily on non-designers. The thesis was that, no matter what department you work in, you still need design, whether it be for an internal meeting or for a sales deck to send to a client or simply for a side project you're working on in your personal time.

A little history

Each player in this world

what makes them unique

the growth of the design department

raising the bar on design > competition

What will happen next five years?

Consolidation with cushion

huge opportunity for founders ... re: salesforce

death of the PM?

speed up the lifecycle

opportunity for founders