An app to order food in Festivals — Final UX/UI design project

Before starting…

Hello this is Marine, and I am dedicating this post to a UX/UI project, that I had the great opportunity to present at Ironhack Barcelona with my super partner Aranzazu del Castillo Figueruelo . This article is a way for me to take you into our design journey through my point of view on a project for which we were in charge of the product’s definition, the user flow as well as the visual part too.

Scope of the project : building from scratch

After evaluating our skills, strengths, and areas of improvement, Aranzazu del Castillo Figueruelo and I saw a great opportunity to work harmoniously as a team mixing our UX and UI skills on this 2 week project. We decided that we would be working for the company RedTrucks, a network of Foodtrucks in Barcelona that aims at diversifying lunch options at noon for companies: RedTrucks wants to use its network of foodtrucks and make it grow, with an app that enables people to avoid queuing for their food during festivals. On the other hand, there should also be an app for the foodtruckers to manage the orders.

Researching with an unbias point of view

Redtrucks had already identified a problem to solve with the app FEAST: it would on the one hand help people avoid queuing in festivals, and on the other hand also help foodtruckers to manage and take orders. This meant for Aranzazu del Castillo Figueruelo and I that we would start working on the project with convergent thinking even though we already had was some existing data. As UX/UI designers — and also because we had time for — we wanted to work in a divergent state of mind, that would help us research and then explore possibilities, and better understand what problem to solve and how.

We then decided to take some step back before defining any problems and created a survey (68 food truck users and 3 food truck owners) to better understand our users, people queuing at food trucks, and the foodtruckers themselves (we could reach via the existing Redtrucks network), as a way to grasp numerous data quickly. Some interviews were also necessary to get a better picture of the frustration of these two different types of users could have.

Confirming the hypothesis and identifying our 2 types of user

From the data provided from both the surveys and interviews and our client’s early research, we could then create our personas to have a clear vision of who are the users of Feast :