Burberry Partners with Tencent to Target Luxury Customers in China

Beijing (PingWest)- British luxury brand Burberry on Thursday said it has teamed up with Tencent Holding for a new digital marketing and sales push to tap social media shoppers in China.

Burberry said it will open a “social retail” store in Shenzhen powered by the operator of social network WeChat.

The space will offer “unique experiences that connect luxury customers’ social and online lives to their physical environments,” the UK luxury-goods maker said.

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