Google’s video service says it “missed the mark” yesterday when it announced sweeping changes to its verification program . Those changes would have stripped the verification badges from some of YouTube’s most prominent users, which might have affected how they appear in search results , but now the service is apparently rethinking its approach.
In an apologetic statement sent out from the Twitter account of CEO Susan Wojcicki, the executive apologized “for the frustration & hurt that we caused with our new approach to verification.” YouTube is “working to address your concerns & we’ll have more updates soon,” Wojcicki said.
YouTube previously verified channels with 100,000 or more subscribers, but the company said that its new rules would instead “[prioritize] verifying prominent channels that have a clear need for proof of authenticity.”
If yesterday’s blowback felt familiar to you, that’s because this happens all the time with YouTube—whether it’s because of changes to advertising rules , copyright enforcement , or cracking down on channels that shill for paid cheating services .