While I was in the process for an Experience Designer position at AirBNB, they asked me to choose an app I was familiar with (in a different industry than AirBNB) and expose my end-to-end design skills in only 5 days .
The presentation has then been selected by internal AirBNB designers and enabled me to move forward in their recruitment process.
In this article, you’ll find the complete methodology I’ve used as well as tips & tricks to help you nail down your next app redesign exercise!
Let’s go! :fire:
To accomplish a complete design exercice,
I had to set myself deadlines. Here are the methodology and structure I’ve used for the 5 days.
“Want your users to fall in love with your designs? Fall in love with your users.”
Looking at the main competitors’ app is always a great way to start this kind of exercise, it allows you to browse the existing solutions, download new apps, audit them and generate screenshots .
It was, most importantly a great way to spot differences in the hierarchies to detect patterns. The first step towards understanding the product you’re analyzing.
App benchmark included Apple Music, Deezer, Podcast & Spotify.
Hunting the web for hours is necessary to find valuable insights from existing users. Another complementary angle is to directly ask friends to share their feedback and conduct user tests with people not familiar with the app.
Main sources of insights included:
Take some time to write valuable questions around today’s frustrations, blockers, enablers or suggestions and send it around. You have around 48 hours to collect as much feedback as possible. Sharing the final results with them later should help you get more results.
Writing down ideas is a continuous process that needs to be done in parallel to the analysis. Once my ideation phase was over, I decided to prioritize ideas from importance to their end-user and feasibility.
Then link the user feedback to the ideas, it was clear for me which problem I had to tackle.
“A problem well stated is a problem half solved.”
After hours of analysis and user test sessions (4), here are the 5 main issues I’ve found.
Designing good personas take time but it is essential to create empathy over your targeted users.
For you to gain time on your UX research, I’ve created a customizable, symbolized templates that I invite you to use for your Personas and Customer Journey creation.
:sparkles: Get the Sketch and Figma files
The analysis is based on user tests and insights previously seen.
There is the structure I’ve used:
“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.”
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
What’s new, what’s hot is only on the home page.
That’s what SoundCloud is all about.
By empowering the user with suggestions, this new search page makes discovering content super easy.
Each content has a clear UI. Content is clearly sorted removing confusion.
Understand the premium features in context.
The player embraces the artboard colors, reveals clear touch zones to give back control.
Easily add to a playlist, cast to a device or share with friends in a consistent experience.
Reveal your content with Dark Mode.
Enjoy the Figma interactive prototype below (recommend to open it full screen).
:black_large_square: To enjoy Dark Mode click on “Access my profile” from the GO+ tab
Using the prototype with new users and:
:point_right: Measure the impact of the update on real users.
:point_right: Validate hypotheses and iterate.
:point_right: A lot of technical constraints and screen states have been omitted considering the timing and would need to be reconsidered.
:point_right: Progressive rollout to beta users.
:point_right: Ask quantitative feedbacks to validate hypotheses and iterate.
Things I would do better next time:
The learnings listed above are some key points that I’ve found important while making the exercise. They may not apply to all case studies and they may be things that I’ve forgotten to cover here that might be super important for yours. However, I hope that it can help some designers out there who are looking for a great app redesign inspiration. I wish I had found this kind of content before starting the exercise, hope it will be useful for you too!