SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the bes..
2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing S..
When you were a kid, did you have wild dreams about what you wanted to be when you grew up? Mad scientist. Magician. Explorer. Our parents, our teachers, and the world at large gave us a cold taste o..
When we think of search engine optimization (SEO) and search engine marketing (SEM), we usually focus on online traffic. However, at the Google Performance Summit this past May, the search engine gia..
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large popups or intersti..